Gallery Pristine offers unique collection of Contemporary Art online, they wanted to capture new market share by increased site traffic along with retaining existing regular visitors and ensuring not to over targeting them.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.18%, resulting in 30% increase in unique visitors . In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 30%, surpassing the client’s target. April 2015 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – achieving a huge Return on Investment (ROI) of ~350%.
0.18% CTR
30% less CPA
350% ROI
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our marketing department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”
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